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Custom dunnage is what happens when a company stops accepting “shipping damage” as a normal cost of doing business.
Because let’s be honest… most shipping damage isn’t mysterious. It’s predictable. It’s the same ugly story on repeat:
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product shifts
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corners crush
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cartons rub
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parts collide
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pallets lean
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straps bite
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something cracks
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somebody files a claim
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you eat time, labor, and margin
And the root cause is almost always the same:
The load had space to move, and nothing smart was controlling that movement.
That’s what custom dunnage does. It’s the internal “structure” that locks your product in place, absorbs shock, protects surfaces, fills voids, and keeps everything from turning into expensive chaos during transit.
This is your full guide to Custom Dunnage—what it is, why it matters, what types exist, what you can customize, and how to spec it correctly so it actually reduces damage instead of just adding “stuff” to your packaging line.
Call or Text us at 832.400.1394 for a Quote!
What Is Dunnage (Plain English)?
Dunnage is any material used to protect freight during shipping by doing one or more of these jobs:
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Void fill (eliminates empty space so product can’t shift)
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Blocking and bracing (stops loads from sliding, tipping, or collapsing)
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Separation (prevents product-to-product contact and abrasion)
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Cushioning (absorbs shock and impact)
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Stabilization (keeps a pallet/unit load tight, square, and predictable)
Dunnage is basically: “How do we make sure this shipment arrives the same way it left?”
Why “Custom” Dunnage Is a Different Animal
Generic dunnage is a guess.
Custom dunnage is engineered around:
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your product shape and fragility
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your packout method
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your carton or crate dimensions
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your pallet pattern
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your shipping method (parcel vs LTL vs TL vs export)
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your damage history (crush vs shift vs scuff vs puncture)
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your environment (humidity, cold storage, vibration, long dwell times)
That’s why custom dunnage hits different.
Because it’s not “fill.”
It’s control.
The Real Enemies: Movement + Vibration + Compression
Every shipment gets hit with three forces:
1) Movement
If there’s empty space, product will shift.
Shift leads to impact. Impact leads to damage.
2) Vibration
Even if the product doesn’t “slam,” vibration creates micro-rubbing.
Micro-rubbing destroys labels, finishes, corners, coatings, and packaging integrity.
3) Compression
Stacking, pallet weight, and handling pressure crush weak points.
Corners collapse. Layers deform. Pallets lean.
Custom dunnage is your defense system against these three.
What Custom Dunnage Looks Like in the Real World
When people hear “custom,” they imagine expensive molded parts.
Not always.
Custom dunnage can be:
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a custom cut corrugated insert
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a die-cut partition
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a foam pad shaped to your part
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a honeycomb brace
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a custom wood brace for heavy loads
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a plastic sheet with a specific footprint
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corner blocking designed to lock the load square
Custom just means: built to fit your load.
The Main Types of Custom Dunnage (And Where Each One Wins)
Let’s break this down like an operator.
1) Custom corrugated dunnage (pads, partitions, dividers, inserts)
Corrugated is the “Swiss army knife.”
You can cut it, fold it, die-cut it, layer it, and make it do a lot of jobs.
Best for:
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cartons shipping multiple items
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separation between products
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cushioning light to moderate loads
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pallet layer pads and top caps
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unit load stabilization
When it fails:
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moisture heavy lanes
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extremely heavy point loads without reinforcement
2) Custom foam dunnage (cut foam, laminated foam, foam-in-place)
Foam is king for fragile parts.
Best for:
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electronics
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medical devices
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machined parts
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coated surfaces
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anything that scratches or dents easily
When it fails:
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heavy compression loads if foam is too soft
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bracing heavy industrial freight (foam compresses)
3) Custom honeycomb dunnage
Honeycomb is like “lightweight strength.”
It’s rigid, strong, and great for blocking/bracing while keeping weight reasonable.
Best for:
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bracing inside cartons
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stabilizing layers
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stiffening packs
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edge reinforcement
4) Custom plastic dunnage (corrugated plastic, reusable separators, rigid sheets)
Plastic dunnage is your moisture-resistant, reusable workhorse.
Best for:
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wet/humid environments
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cold storage
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reusable internal logistics loops
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hygiene-sensitive programs
5) Custom wood dunnage (blocking, bracing, wedges, runners)
Wood is for serious loads.
Best for:
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heavy machinery
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industrial parts
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drums
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metal components
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export lanes where bracing must survive long haul
Wood wins when you need real structural restraint.
6) Molded reusable dunnage (trays, racks, custom inserts)
This is the “enterprise move.”
Great when:
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your product is consistent
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lanes repeat
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you want near-zero damage
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you can manage return loops
Upfront cost is higher, but per-use cost can be extremely low over time.
Call or Text us at 832.400.1394 for a Quote!
The 10 Biggest Reasons Companies Switch to Custom Dunnage
Here’s what triggers the switch:
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Damage claims are eating margin
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Customers are chargeback-happy
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Product is high-value (even small damage hurts)
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Cosmetic damage is a dealbreaker
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LTL shipping is brutal
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Export lanes are long and unpredictable
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Warehouse rework is wasting labor
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Receiving complaints are increasing
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You’re scaling volume and need repeatable packouts
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You want to standardize packaging instead of improvising
Custom dunnage is not a “packaging upgrade.” It’s an operational upgrade.
The “Badass” Custom Dunnage Decision Table
| Problem | Best Custom Dunnage Type | Why It Works |
|---|---|---|
| âś… Parts colliding inside carton | Corrugated partitions or foam inserts | Separation stops impact |
| âś… Cosmetic scuffs | Foam pads or plastic separators | Prevents abrasion |
| âś… Pallet layers shifting | Layer pads + corner/edge reinforcement | Stabilizes load |
| âś… Heavy industrial loads sliding | Wood blocking/bracing | Real restraint |
| ✅ Moisture exposure | Plastic dunnage | Doesn’t soften |
| âś… Reusable loop | Plastic or molded dunnage | Repeatable, durable |
Dunnage Isn’t About “Stuffing.” It’s About Fit.
Here’s the secret: the best dunnage systems don’t use more material.
They use better-fitting material.
If dunnage is loose, it doesn’t control movement.
If it’s too tight, it can create compression points.
Custom dunnage hits the sweet spot:
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snug enough to prevent shifting
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smart enough to distribute pressure
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shaped enough to prevent contact
That’s why it reduces damage.
How to Build a Custom Dunnage System (Without Overcomplicating It)
A clean dunnage system has 3 parts:
Part 1: Define the failure mode
What’s actually happening?
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crush?
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shift?
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rub?
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puncture?
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vibration damage?
Part 2: Choose the job type
Do you need:
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void fill?
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blocking/bracing?
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separation?
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cushioning?
Part 3: Match material to environment + cost
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corrugated for general and cost-effective
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foam for fragile and cosmetic
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plastic for moisture and reuse
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wood for heavy bracing
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honeycomb for light but strong reinforcement
Then you test.
One lane at a time.
Dunnage for Pallets (Where the Real Money Is)
Most shipping damage happens at the pallet level because pallets experience:
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uneven stacking
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shifting
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forklift impacts
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compression from other pallets
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wrap tension pulling corners inward
Custom pallet dunnage often includes:
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top caps
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layer pads
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edge protectors
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corner protectors
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void fill between uneven cartons
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blocking to prevent sliding
If you build pallets like bricks and lock them with proper dunnage, damage drops.
Dunnage for LTL (Where You Need More Protection)
LTL is rough. It’s not “one truck.” It’s multiple touches.
That means dunnage needs to be:
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more rigid
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better at blocking/bracing
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better at impact absorption
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more consistent
Custom dunnage in LTL lanes is often the difference between:
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“we always have claims”
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“claims are rare.”
Call or Text us at 832.400.1394 for a Quote!
The 18 Most Common Custom Dunnage Mistakes
If custom dunnage “didn’t work” before, it’s usually one of these:
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Fixing the wrong problem (void fill vs bracing confusion)
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Dunnage doesn’t actually fit (too loose)
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Over-tight dunnage creating pressure points
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Choosing foam when bracing was needed
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Choosing corrugated in a moisture lane
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Ignoring vibration damage
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No standard packout SOP
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Warehouse team improvises
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Using too many different versions (inventory chaos)
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Not testing in real shipping conditions
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Not measuring damage before/after
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Not standardizing pallet patterns
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Overhang pallets (physics still wins)
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Not protecting corners/edges where needed
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Dunnage stored poorly (warped, crushed, unusable)
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Not considering returnability/reuse economics
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Not accounting for product changes over time
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Treating dunnage like a “purchase,” not a system
Custom dunnage works when it’s a system.
The Custom Dunnage Quote Checklist (Copy/Paste)
Want a fast quote and correct recommendation? Send:
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Product description + weight (and fragility level)
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Packout type (carton, crate, pallet, container)
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Dimensions (product + carton/crate + pallet)
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Failure mode (crush, shift, rub, puncture, vibration)
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Shipping method (parcel, LTL, TL, export)
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Environment (dry, humid, cold storage)
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One-way vs reusable program
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Volume and cadence (Truckload MOQ, how often)
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Any special requirements (hygiene, static concerns, cosmetics)
If you can share even a rough photo of the current packout and damage, the recommendation gets even sharper.
Bottom Line
Custom dunnage is how you stop gambling with freight.
It’s the internal structure that:
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eliminates movement
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absorbs shock
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protects surfaces
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stabilizes loads
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reduces claims and rework
And since your MOQ is Truckload, you’re in the perfect zone to standardize your dunnage program, lock in consistent performance, and stop paying the “random damage tax” every month.